5cent Campaign

Type
Campaign

Client
Ygap

Sector
Non-Profit

The Scenario

When Lendi and Aussie merged in 2021, the first major test of that union was a hard deadline: migrate aussie.com.au to a new platform, with or without the ideal conditions for doing it well.

I joined the cross-functional CMS team in April 2022 to lead design across that transformation — What followed was nine months of navigating real tension between speed and quality, making evidence-based decisions under pressure, and delivering an experience that moved the needle for millions of Australians trying to find, buy, and own property.

The best of Aussie, translated to Lendi.

When I joined Lendi Group, they already had a beta browser experience but needed a dedicated space for users to connect, share, and learn.

Enter Rooms—an environment that embodies Midjourney’s philosophy of augmenting human imagination through collaboration. 

Creating an environment where every interaction serves a purpose.

Built for simplicity and scale, Rooms’ intuitive interface ensures that anyone—whether one person or a thousand—can jump in instantly with zero learning curve.

Guided elements help users navigate with ease, while its frictionless design blends perfectly with Midjourney’s existing hyper-minimal aesthetic.

The best of Aussie, translated to Lendi.

Built for simplicity and scale, Rooms’ intuitive interface ensures that anyone—whether one person or a thousand—can jump in instantly with zero learning curve.

Guided elements help users navigate with ease, while its frictionless design blends perfectly with Midjourney’s existing hyper-minimal aesthetic.

Built for simplicity and scale, Rooms’ intuitive interface ensures that anyone—whether one person or a thousand—can jump in instantly with zero learning curve.

Guided elements help users navigate with ease, while its frictionless design blends perfectly with Midjourney’s existing hyper-minimal aesthetic.

Driving creativity through divergent concepts and explorations.

Built for simplicity and scale, Rooms’ intuitive interface ensures that anyone—whether one person or a thousand—can jump in instantly with zero learning curve.

Guided elements help users navigate with ease, while its frictionless design blends perfectly with Midjourney’s existing hyper-minimal aesthetic.

Built for simplicity and scale, Rooms’ intuitive interface ensures that anyone—whether one person or a thousand—can jump in instantly with zero learning curve.

Guided elements help users navigate with ease, while its frictionless design blends perfectly with Midjourney’s existing hyper-minimal aesthetic.

Driving creativity through divergent concepts and explorations.

Built for simplicity and scale, Rooms’ intuitive interface ensures that anyone—whether one person or a thousand—can jump in instantly with zero learning curve.

Guided elements help users navigate with ease, while its frictionless design blends perfectly with Midjourney’s existing hyper-minimal aesthetic.

"I’m consistently amazed at the quality of work Sam produces. From day one he just got what we were trying to do, created some stunning designs, and ensured the whole process ran smoothly."

Mark Kalaznich, Director of Product (Lendi Group)

The end is the beginning

Highlights

Outcomes

One of Midjourney’s most celebrated updates, unlocking new ways for millions to create and experiment together

Months of collaboration

Months of collaboration

Months of collaboration

Thank you for taking a walk in the woods.

SAMUEL HAYWOOD

WHACKED TOGETHER BY SAM HAYWOOD SINCE 2026